the importance of branding

i love orcas (a.k.a. killer whales). they are the oceans top predators and are literally at the top of the food chain – they have no known enemies. if ever i could be an animal, i’d be an orca. i’m even trying to design my own orca whale rubber stamp. once i finish i’ll post it here. however, their namesake does give them a bad rap, so from now on, they shall now be known as Happy Silly Fun Fish!